Video analytics refers to two quite different kinds of analysis of videos, image data that can be displayed on a variety of devices, such as mobile devices, computer monitors, and television screens. For one thing, when videos are posted online, video analytics can refer to an analysis of information about those videos and their viewers. The pioneer in this use seems to be YouTube® Insight™. The second meaning of video analytics is the use of computers to make identifications of various kinds without human aid.

The first meaning of video analytics, analyzing video performance, provides data that is meant to be of benefit to video posters, advertising partners, and content partners of YouTube®. Information supplied by Insight™ starts with simple and straightforward information, such as number of views shown over time, and geographical popularity shown on a world map. More complex analyses are also available. These include an analysis of the referrers, that is, insight into how one’s videos were discovered, and the demographics of viewers by age and gender. Beyond that, one can discover more about people who favorited the video and day-by-day subscribers increases.

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